Not many people have heard of Eva Air, the Taiwanese airline which operates between Taipei, Europe, America and the rest of Asia.
But the overlooked carrier is aiming to change all that with a little help from Japanese cartoon character Kitty White.
The instantly recognisable Hello Kitty cartoon has been daubed across three of Eva Air's planes, but that is not the only homage to the feline. She will also great passengers at check-in stations and even appear on soap dispensers, as ice cream and on tissues, paper cups and utensils.
Read more: http://www.dailymail.co.uk/travel/article-2137801/Flying-Hello-Kitty-Air-The-airline-gone-crazy-Japanese-cartoon-cat.html#ixzz1tqqQ9qDs